Our Story
Who We Are
We have been a leader in connecting our clients with the Hispanic and Latino markets. Collating groups of the finest respondents to participate in the research: insuring this minority group has an equal and accurate representation in market research. Over the past decade, we have expanded our scope to include other minority groups such as the Asian, Native American/Pacific Islander, African American, and Caucasian markets. Today, we are a one-stop shop for all of our client’s needs: Recruitment of All Markets, Hosting and Staffing Services, Online Research Platforms, Facility Rental and Management, and More!
What We Do
Qualitative & Quantitative Research:
Qualitative research is research that relies on data obtained by the researcher from first-hand observation, interviews, questionnaires, focus groups, participant observation, recordings made in natural settings, documents, and artifacts. Quantitative Research is a research strategy that focuses on quantifying the collection and analysis of data. It is formed from a deductive approach where the emphasis is placed on the testing of theory, shaped by empiricist and positivist philosophies. Here at Market~Ease, we offer both Qualitative and Quantitative research solutions to our clients through our vast market access and years of experience. We are committed to our clients and their research needs.
Recruiting and Staffing:
At Market~Ease, we provide our clients access to experienced in-culture, in-language recruiters throughout our markets. Our teams strategically work together to resolve recruiting challenges and rarely miss the mark. They share years of frontline experience and consumer understanding. We can call it a recruiting methodology but the team claims that it is just plain common sense. Our recruiting team will take your project from beginning to end. We are also committed to finding the best people available to complete your team and grow your business. Market~Ease delivers world-class staffing and productivity solutions.
Technological Services:
Our facilities provide you with the technological conveniences you need to stay in touch with your research partners and the research itself. We provide the latest in Wi-Fi technology, computers, and other devices, digital media services, video conferencing, streaming video from any location plus business support services. We now offer the best-in-class virtual research platform that seamlessly integrates with Zoom; utilizing our expertise to fit the demands of the digital research era.
Our Mission, Vision, and Values
Mission Statement:
To provide a "one-stop" full-service market research experience that consistently exceeds client expectations in all aspects of our service contributions within the market research industry.
Our Vision:
Your Multicultural Qualitative Quantitative Connection (MQQC) is the premier service provider of multicultural research services. We are known for our high standards of research integrity, service quality, and client commitment. No other service provider can deliver one-stop project management in multiple geographic markets as well as instant access to consumers in multicultural market niches.
Our Values:
Market~Ease serves its clients, employees, and respondents with dignity and respect by honoring your privacy, embracing your civil rights, and upholding our commitments to you. We serve with utmost honesty, integrity, and professionalism at every touch point.
Our Community Guidelines:
The following community guidelines are expected to be followed by all clients. First and foremost, we expect to be shown the same respect that we will show to you and your colleagues. This includes our staff and, most importantly, our respondents. When communicating through mediums that are not controlled by your organization, such as our online platforms, external online platforms, or even verbally at a facility, we strongly encourage you to be mindful of what you are saying. Things that were not meant to be heard by others may make their way to unintended recipients. That being said, we recommend all communication be kept at a respectful business level. The staff here at Market~Ease will also be held to the same standards outlined above.